Just like her appearance at Barack Obama’s inauguration and the Destiny’s Child reunion in her Super Bowl halftime show, Beyoncé understands the art of only hitting the headlines when she’s got something big going on. How many nonsense Kanye headlines can you read in a row before you become immune to their effect?īut when Beyoncé refers to marital issues in ‘Sorry’ on 2016’s ‘Lemonade’, everyone stops and listens. Between 19, the group released five albums that have gone on to sell over sixty million copies.īeyonce and Jay Z performing "Drunk in Love" at the 56th annual Grammy Awards Matt Sayles/Matt Sayles/Invision/APĪnd it’s made all the difference to her elusive celebrity status. Had the output Destiny’s Child produced encompassed Beyoncé’s entire career, she would still have been part of one of the most successful music acts of the era.īeyoncé and Kelly Rowland were the most consistent members of the group, with Michelle Williams joining for the critical and commercial chart-topping album ‘Survivor’. Bold choicesīefore Beyoncé was Beyoncé, she was one third of the supreme girl group Destiny’s Child. But there are a few specific things she’s done to cement her place in music history. How has Beyoncé created so much hype and momentum around her releases? It’s not been an easy journey. That attention could also be said to extend to Rihanna, Adele, Kendrick Lamar, Taylor Swift, Kanye West, and not many more. There are only a handful of artists today who could elicit such a big and immediate response to a new album. The four horseBey's of the apocalypse might be absurd, but it's an example of just how much hype she can drum up. There's even a conspiracy theory that's gaining traction online, linking Beyoncé’s multiple appearances on horses for the album to a doomsday prophesy.
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